Be yourself or be liked. Pick one.
Most people spend their entire lives trying to be liked—by their parents, their friends, their coworkers, even complete strangers online.
And the cost?
They never actually learn how to be themselves.
See, being yourself means you say what you actually think.
You do what actually matters to you. You stop filtering every decision through “will they approve of this?”
And the moment you start doing that, people will get uncomfortable. Some will pull away.
That’s the price.
But here’s the thing—being liked isn’t the same as being respected.
And respect only comes when you’re willing to be yourself, even if it costs you popularity points.
If you’re tired of feeling fake, drained, or disconnected—it’s probably because you’ve been chasing approval instead of alignment.
So let’s break it down: what does it really mean to be yourself, why is it so hard, and how do you actually start doing it?
What It Really Means to “Be Yourself”
“Be yourself” sounds like a cute Instagram quote. But most people have no idea what it actually means.
They think being yourself means doing whatever you want, whenever you want. That’s not authenticity—that’s just impulse with a nice filter.
Being yourself means knowing who you are when no one’s watching. It means your actions, your values, and your words actually match. It’s not about being loud. It’s about being aligned. You don’t say one thing and live another. You don’t shrink to make other people comfortable. And you definitely don’t wear a mask just because the room expects it.
Most people have been performing for so long they’ve forgotten what it feels like to be themselves. They’ve adapted to every environment—parents, school, corporate, relationships—until they become a Frankenstein version of what they think everyone else wants.
To be yourself, you have to do the hard work of figuring out what you actually believe. Not what your friends believe. Not what your mentor believes. You. What you value. What matters to you when no one’s giving you a gold star.
And once you know that? You live it. Fully. Without apology. Not because it’s easy—but because anything less is fake.
Why We Crave Being Liked
Let’s get one thing straight: craving to be liked isn’t some personal flaw. It’s survival wiring.
Back in the day, if people didn’t like you, they didn’t feed you. You were out of the tribe, and out of the tribe meant dead.
Fast-forward to now, and we’re still running the same outdated software—just in a world with Instagram likes, workplace politics, and fake smiles at dinner tables.
Being liked feels safe. That’s why most people chase it. When people like you, you get less friction. Less rejection. More comfort. But comfort isn’t growth. Comfort is stagnation dressed up as happiness.
The problem is, when you build your life around being liked, you start editing yourself. You trade truth for approval. You say yes when you mean no. You smile when you’re dying inside. You become a product people can consume, not a person they can respect.
And here’s the kicker—being liked isn’t real connection. It’s performance. And performance is exhausting.
So yeah, we crave being liked. It makes us feel safe. But if safety comes at the cost of being yourself, you’re paying too much.
You can try the Rewrite History childhood analysis quiz for free here.
The Cost of Being Liked
Here’s what no one tells you: being liked has a price. And most people are paying it without even realizing it.
- Every time you say “yes” when you mean “no,” you pay.
- Every time you stay silent just to avoid conflict, you pay.
- Every time you pretend to agree just to fit in, you pay.
The cost of being liked is your authenticity. It’s your energy. It’s your clarity. You trade who you are for approval from people who probably aren’t even thinking about you that much. And the worst part?
The more you chase being liked, the less people actually respect you. They like the version of you that’s convenient for them—not the real you.
Let that sink in.
Being liked often means becoming a watered-down version of yourself. You stop taking risks. You avoid uncomfortable truths. You get addicted to applause and allergic to rejection.
And over time, you lose track of what you even want—because you’ve been too busy managing everyone else’s opinions.
You can’t buy peace with people-pleasing. You just lease their temporary approval and rack up a debt called resentment. That debt gets expensive. Fast.
So ask yourself: is being liked worth the price of never actually being you?
The Power and Peace of Authentic Living
Here’s what happens when you finally stop performing and start being yourself: peace.
Not the fake kind where everything looks perfect on the outside but feels hollow inside. I’m talking about real, grounded, unshakable peace—the kind that comes from alignment.
When you live authentically, you stop negotiating with your own values. You stop waking up with anxiety because you’re not living in conflict anymore. You’re not running a PR campaign for your personality.
You’re just being you. Fully. Consistently. Even when it’s hard. Especially when it’s hard.
That’s where the power is. Because most people are too afraid to be themselves. They’re scared of judgment, rejection, failure. But once you’ve felt the freedom of authenticity, you’ll never want to go back to pretending.
Here’s the truth: when you’re real, you lose the wrong people—and you attract the right ones. You build trust. You build respect.
And more importantly, you build inner strength. You don’t crumble every time someone doesn’t like you, because your identity isn’t up for sale.
Living authentically doesn’t mean you’ll always be liked. It means you’ll always be free. And in a world where everyone’s chasing approval, freedom is the ultimate advantage.
How Can I Be My Unapologetic Self?
Unleashing your unapologetic self is a journey, not a destination. But here are some concrete steps you can take to start embracing your authentic self:
1. Self-discovery
- Start a journal: Reflect on your values, passions, and what truly makes you happy. This introspection helps you understand your core desires and identify the “shoulds” that might be holding you back.
- Explore your interests: Try new things, rediscover old passions, and step outside your comfort zone. See what lights your fire and fuels your unique spark.
- Identify your fears. What keeps you from being your true self? Acknowledge these fears and develop strategies to overcome them.
2. Building confidence
- Challenge negative self-talk: Replace “shoulds” with “I am” statements. Celebrate your strengths and learn to accept your imperfections.
- Practice mindfulness: Be present in the moment and appreciate the little things. This self-awareness fosters gratitude and builds confidence in your own being.
- Surround yourself with positive people: Seek out friends and family who celebrate your individuality and encourage you to be authentic.
3. Expressing your authentic self
- Set healthy boundaries: Learn to say no to things that don’t align with your values or drain your energy. Prioritize your needs and well-being.
- Embrace your quirks and strengths: Don’t shy away from what makes you unique. Let your passions, interests, and talents shine through.
- Communicate assertively: Express your needs and opinions clearly and respectfully. Don’t be afraid to voice your own truth.
4. Celebrate the journey
- There will be stumbles: Accept that setbacks are part of the growth process. Learn from them and keep moving forward.
- Focus on progress, not perfection: Celebrate small wins and acknowledge your own growth. Remember, being unapologetic is a journey, not a destination.
- Self-love is key: Be kind and compassionate towards yourself. Treat yourself with the same respect and love you offer others.
Remember, burning the “shoulds” and unleashing your unapologetic self is a continuous process. It takes courage, self-compassion, and a willingness to be true to yourself, even when it’s challenging.
But the rewards are immense: a life filled with purpose and authenticity and the liberation of knowing you are living on your own terms.
So, start your journey today. Take a step, embrace your unique fire, and let the world know the unapologetically YOU that you are.
Burn the Shoulds
Have you ever looked in the mirror and seen a stranger staring back? Not physically, but a version of yourself sculpted by the countless “shoulds” that pepper your life. “You should be thinner, richer, funnier, louder, quieter.”
They whisper judgment, fueling insecurity and stifling the vibrant, unapologetic soul yearning to break free.
It’s time to ignite a bonfire. Gather those suffocating “shoulds” – the ones etched by societal expectations, parental hopes, and self-inflicted pressures.
Toss them onto the pyre, watch them flicker and ash, and inhale the liberating scent of their demise. In their place, let your own flames rise, fueled by YOUR raw, unapologetic essence.
Unleashing your authentic self isn’t about perfection. It’s about dancing to your own rhythm, even if it’s off-key.
It’s about wearing your flaws like shimmering badges of individuality, a defiant rejection of the cookie-cutter mold. It’s about owning your quirks, passions, unapologetic laughter, and even tears.
It’s a journey, not a destination. There will be stumbles and moments of doubt, where the embers of “shoulds” threaten to reignite.
But remember the cleansing burn of the bonfire. Remember the thrill of embracing your true self, unafraid of judgment, unburdened by expectations.
Here’s your manifesto for unapologetic living:
- Silence the inner critic. Replace the shoulds with “I am” statements. “I am worthy,” “I am enough,” “I am on my own unique path.” Repeat them like mantras until they drown out the negativity.
- Celebrate your differences. Your quirks are what make you, you. Embrace the weird, the silly, the utterly you-nique parts of yourself. Let them shine like beacons of authenticity.
- Follow your soul’s compass. Ignore the map others try to hand you. Your passions, your desires – they are your compass, guiding you towards a life brimming with meaning and purpose.
- Ditch the comparison game. You are not a racehorse in a societal derby. There is no finish line, no winner’s circle. Run your own race, at your own pace, fueled by your own fire.
- Fall in love with your imperfections. Nobody’s perfect, not even the perfectly airbrushed faces on billboards. Your flaws are part of your story, threads woven into the beautiful tapestry of you.
Burning the “shoulds” is not an act of rebellion; it’s an act of self-love. It’s choosing authenticity over expectation and self-acceptance over societal pressure. It’s stepping into the world with your head held high, shoulders back, and your heart ablaze with the unapologetic fire of your true self.
So, go forth, light the bonfire, and let the world know loud and clear: This is you, unfiltered, untamed, and gloriously unapologetic.
Unconstructive criticism, whether it’s from a boss, family member, or even yourself, can wreak havoc on your mind and vibrations.
Discover how to become immune to it, while also turning yourself into a lightning rod for praise and constructive criticism that uplifts you.
How to Start Choosing Yourself
Most people say they want to “be themselves,” but when it comes time to act, they fold. Why? Because choosing yourself comes with friction.
It means drawing a line. It means not being available for every expectation, opinion, or guilt trip thrown your way. And if you want to win—at life, business, or just peace of mind—choosing yourself isn’t optional. It’s required.
So how do you actually start choosing yourself?
- Audit Where You’re Faking It
Look at your life like a balance sheet. Where are you performing just to be accepted? Is it your job? Your relationships? Your social media? Make a list. Get brutally honest. - Get Clear on Your Non-Negotiables
If you don’t know what you stand for, you’ll fall for anything. Write down your top values. Decide what you will and won’t tolerate. Make that your playbook. - Say No Without Explaining Yourself
This one will make people uncomfortable. That’s the point. “No” is a full sentence. You don’t owe anyone a performance just to keep the peace. - Speak What You Actually Think
Stop filtering your words just to keep everyone happy. Speak your truth, even if your voice shakes. That’s how you build confidence—by using it. - Stop Expecting Everyone to Clap
When you start choosing yourself, not everyone’s going to cheer you on. Some people will leave. Let them. You’re not choosing yourself to gain approval—you’re doing it to gain freedom. - Build the Muscle Through Reps
This isn’t a one-time choice. It’s a daily practice. Every time you choose you, even in small ways, you reinforce your identity. Over time, it becomes automatic.
Choosing yourself isn’t selfish. It’s necessary. Because if you keep waiting for permission to be you, you’ll spend your life living for everyone else.
When Being Liked Aligns With Being Yourself
Let’s clear something up: being liked isn’t the problem. Being fake to be liked is. There are moments when being liked actually aligns with being yourself—but it’s rare, and it only happens when you’re operating from truth, not performance.
Here’s how it works.
When you show up as your real self—no filter, no script—you repel the wrong people. That’s a feature, not a bug. But guess what else happens? You start attracting the right ones.
The ones who value honesty. The ones who respect boundaries. The ones who aren’t threatened by your strength.
That’s where being liked becomes powerful—because now it’s based on alignment, not approval-seeking.
The people who like you for who you actually are? Those relationships are effortless. No pretending. No draining energy just to keep up an image. It’s efficient. It’s scalable. And in the long run, it wins.
You don’t have to trade authenticity for connection. But you do have to be willing to lose the shallow connections to make space for the real ones.
When you stop trying to be liked by everyone, you start being liked by the right ones. That’s when being liked and being yourself start to align—and that’s when life gets a whole lot lighter, and a hell of a lot more effective.
Conclusion
Here’s the truth most people avoid: you can either be yourself or be liked—but trying to be both will keep you stuck, exhausted, and confused.
When you choose to be yourself, you take back control. You stop outsourcing your identity to opinions.
You stop diluting your message just to fit in. You stop living a life that looks good but feels wrong. And yeah, not everyone’s going to like it. That’s the cost. But the return? Clarity. Confidence. Alignment. Peace.
You don’t need more approval. You need more truth. You need to look in the mirror and actually like the person staring back—not because they fit some image, but because they’re real.
So here’s the call to action: stop performing. Start choosing. Be the person you actually are, not the one you think the world wants.
Because once you drop the need to be liked, you unlock the ability to be respected—and more importantly, to respect yourself.
Related: