Genesis Child Theme – News Theme by StudioPress

“Child themes and a framework are the only way you should build your WordPress site and Genesis has great support for child themes and other WordPress functionality.” – Matt Mullenweg – Founder of WordPress.

I am proud to announce that I finally went out and bought a premium theme for my blog. Up until a couple of weeks ago I had been using a free theme for Mazzastick.

The theme I was using before was a theme called: WP-Clear by Solostreams

The theme was great and I had absolutely no “gripes” with it.

But I knew eventually I would need to buy a premium theme for my blog, but I wasn’t totally sure as to what theme to get.

After months of doing extensive research online I narrowed it down to three themes.

1. Woo Themes.

2. Thesis Theme.

3. Genesis Theme.


Genesis Child Theme – News Theme

After “mulling” it over I chose Genesis Theme and it’s Child Theme – News Theme to be the winner.

StudioPress Theme of the Month
StudioPress has dozens of child themes to choose from so take your time when picking one for your blog.

Basically, I did a lot of research online and it seemed that the majority of “pro bloggers” out there were using one of these three themes.

I eventually eliminated Thesis Theme after reading so many negative reviews about their latest version.

I don’t have anything negative to say about Woo Themes except they no longer have an affiliate program which pretty much eliminated them too.

So I was left with only one theme – Genesis Theme.

The funny thing was right after I purchased my copy of Genesis, Matt Cutts – the Head of Google Web spam just announced that he switched from Thesis Theme to Genesis Theme for his blog. Perhaps I made a wise choice here.

So, for all you “non-bloggers” out there, you are probably wondering what is a blog theme anyways?

A blog theme is a template designed specifically to enhance the visual appearance and usability of a blog.

Basically, the theme is what you see when you look at my site including colors, fonts, background, header, etc.

So what makes Genesis so great then.

Basically, with Genesis you get state of the art Security with your blog, mobile ready features, and the best in the business when it comes to SEO.

Basically as it is stated on the StudioPress site:

Genesis would be like the frame and body of the car, and StudioPress theme would be like the Paint Job. My StudioPress Child Theme is the “News Theme“.

So you do have the option of buying only the Genesis Framework and you could build and design it yourself. Or you could do what I did which was buy Genesis and the StudioPress News Theme in one package ($79).

Yes, I did invest back into my business with a premium theme and it has been totally worth it. They also have a forum that you can ask and get answers to questions about using and tweaking your theme.


What I didn’t like about Genesis/StudioPress News Theme

It is a lot less user friendly then my previous theme which was pretty much “plug and play”.

I literally spent over 15 hours setting up and tweaking the theme to get it to where it is now.

My old theme was so simple to use, you could basically just fill in the blanks.

With Genesis theme I had to spend countless house to figure out something simple like adding a Favicon to my site.

A Favicon is the logo that appears in your browser when you go to a webpage.

If you look at your browser while you are on my site you should see the Mazzastick Ram logo there. It took a while for me to understand how to do that.

Instead of “plug and play” functionality Genesis relies a lot on using plugins to get your site to do what you want it to do.

I am not a big fan of adding plugins to my site because they tend to “weigh down” my site causing it to load slower, plus it adds an increased security risk too.

Genesis has a plugin called “Simple Hooks” which allows you to change the coding there instead of doing it in the back end where you could potentially mess something up.

The Simple Hooks plugin is where I eventually figured out how to remove the Genesis “G” logo as my sites favicon and add mine instead.

Once you have your Favicon uploaded through CPANEL you need to go the Genesis Simple Hooks and check the box – Unhook genesis_load_favicon() function from this hook?

After I did that my Favicon showed up.


Who Uses Genesis Theme

Darren Rowse – ProBlogger.

Matt Mullenweg – Founder of WordPress.

Matt Cutts – Head of Google Web Spam.

Joost deValk –

Chris Brogan – President, HB Works.

So, as you can see a lot of top bloggers use Genesis on their site and now you can add my name to that list too.

Some of you are probably wondering why I did not stay with my old theme if it was so much more user friendly.

I won the previous theme in a blogging contest last year and I totally loved it.

The problem was since I did not pay for it, I was not given upgrades to it when the developers decided to improve upon it.

With a premium theme you get “automatic updates” which ensures that your theme is working at its’ best at all times”. My old theme didn’t have that feature.

Granted, I could have just paid $59 and gotten a premium version of my old theme but I figured if I was going to invest in a theme I better get the best one in the business which is – Genesis.

After spending so much time “fiddling” around with Genesis News Theme I am a lot more comfortable using it, and I am very happy to announce that my search traffic has gone up a little too.

I wanted to add that Genesis comes with “built in” SEO features, but I am already using Yoast’s – SEO plugin, so I stuck with that instead of using the default Genesis SEO capabilities.

When you install Genesis it can detect that you are already using Yoast’s SEO plugin so it automatically does not install it’s built in version of SEO.



Genesis is great, but not necessarily for those who are not technically inclined. There is room for improvement when it comes to adding more “plug and play” features.

At least, that is the way it was for the theme I chose which is the – News Theme. On the good side, Genesis is used by more than 112,000 sites to date.

P.S. I am an affiliate for this product and will receive a commission on any sales. 🙂

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